Snapchat will now flag where you’re a regular — awarding bronze, silver or gold badges on Snap Map to the app’s most frequent visitors. The company tallies visits over the past 12 months and gives bronze to the top 25%, silver to the top 10% and gold to the top 1%. Badges appear only if you opt into location sharing and users can publish a badge to their story or send it to friends.
How Place Loyalty works • Snapchat tallies how often an account visits a specific place over the prior 12 months and assigns a rank if visits place the user in a top tier. • Badge tiers: bronze for the top 25% of visitors, silver for the top 10%, and gold for the top 1%. • For brands with multiple locations, visits are aggregated across the brand’s listed addresses so loyalty is measured across the brand footprint rather than at a single store. What the feature adds to Snap Map • Snap Map began as a way to locate friends and browse public Snaps and has evolved into a discovery tool for local places and events. • Place Loyalty adds a personal-expression layer: the map can now surface where a user frequently eats, exercises or socializes. • The feature complements other Snap Map tools and advertising, such as the Promoted Places product and the Footsteps tool. Privacy and sharing controls • Place Loyalty requires the app to have access to your location; no location sharing means no badge. • Rankings are visible to the individual user by default; users may choose to publish a badge to their story or send it to friends. • Snapchat frames the setting as user-controlled, keeping visit habits private unless the account holder opts to share them. How brands figure in • Snapchat aggregates visits across locations for multi-site businesses, making the metric useful for marketers tracking repeat-visit patterns at scale. • Place Loyalty could be used alongside Promoted Places to spotlight stores with strong repeat rates or to encourage social sharing of loyalty badges. • The company positions badges as both a social signal and a discovery tool that may drive attention to mapped places. Why this matters Place Loyalty turns location habits into a measurable, privacy-controlled social signal. That gives brands and local advertisers a new way to spot and promote stores with high repeat visits without exposing visit data unless a user opts in to share it.Related Articles
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Snapchat says Snap Map has surpassed 400 million monthly active users.
This article was created with AI assistance.
