How Place Loyalty works
• Snapchat tallies how often an account visits a specific place over the prior 12 months and assigns a rank if visits place the user in a top tier.
• Badge tiers: bronze for the top 25% of visitors, silver for the top 10%, and gold for the top 1%.
• For brands with multiple locations, visits are aggregated across the brand’s listed addresses so loyalty is measured across the brand footprint rather than at a single store.
What the feature adds to Snap Map
• Snap Map began as a way to locate friends and browse public Snaps and has evolved into a discovery tool for local places and events.
• Place Loyalty adds a personal-expression layer: the map can now surface where a user frequently eats, exercises or socializes.
• The feature complements other Snap Map tools and advertising, such as the Promoted Places product and the Footsteps tool.
Privacy and sharing controls
• Place Loyalty requires the app to have access to your location; no location sharing means no badge.
• Rankings are visible to the individual user by default; users may choose to publish a badge to their story or send it to friends.
• Snapchat frames the setting as user-controlled, keeping visit habits private unless the account holder opts to share them.
How brands figure in
• Snapchat aggregates visits across locations for multi-site businesses, making the metric useful for marketers tracking repeat-visit patterns at scale.
• Place Loyalty could be used alongside Promoted Places to spotlight stores with strong repeat rates or to encourage social sharing of loyalty badges.
• The company positions badges as both a social signal and a discovery tool that may drive attention to mapped places.
Why this matters
Place Loyalty turns location habits into a measurable, privacy-controlled social signal. That gives brands and local advertisers a new way to spot and promote stores with high repeat visits without exposing visit data unless a user opts in to share it.
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Snapchat says Snap Map has surpassed 400 million monthly active users.
