How the integration will work

Amazon Music’s feature links artist pages to Bandsintown’s event database. Artists who sign into Bandsintown and connect their Amazon Music profile will have upcoming concerts pulled into their Amazon Music pages. Fans can view dates on an artist’s profile and tap a “buy ticket” button that opens the purchase flow on Bandsintown.

Amazon Music will also ingest event feeds from venues, festivals and promoters that use Bandsintown Pro, so shows listed by venues and promoters through Bandsintown Pro can appear automatically on Amazon Music without additional steps by individual artists.

Amazon said the rollout is platform-wide this spring, appearing in the streaming app on iOS and Android. Amazon framed the move as a way to bring more of the live-music experience into the streaming environment by combining streaming, livestreams, merch and ticket access in one place.

Scale and reach: the data behind the move

Bandsintown provided usage figures: it hosts more than 700,000 artists on its platform, works with over 65,000 venues via Bandsintown Pro, and has more than 100 million registered users. The company did not provide a current active monthly user figure.

Those numbers help explain why Amazon Music partnered with Bandsintown rather than building an event index from scratch: Bandsintown’s existing database and venue relationships allow Amazon Music to populate event listings quickly and at scale.

Where Amazon fits into the event-discovery market

Amazon Music’s move joins a crowded field. Spotify, Apple Music (which paired with Ticketmaster) and SoundCloud (which has worked with Ticketmaster) have all added event-discovery features and ticketing partnerships.

Broadly, services either partner with dominant ticketing players for direct ticket access or team with specialized live-event platforms with wide artist and venue reach. Amazon Music’s choice of Bandsintown follows the latter approach while leveraging Amazon’s ecosystem to cross-promote livestreams, merch and playlists alongside show listings.

Why artists and venues may sign on

For artists, the integration reduces friction: an artist already using Bandsintown who links an Amazon Music profile needs only to make that connection once for events to flow into Amazon Music, helping fans discover nearby shows where they stream music.

Venues and promoters using Bandsintown Pro gain exposure to Amazon Music listeners without extra work, as their listings can appear where fans already spend time streaming.

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"Live music is one of the most powerful ways fans connect with the artists they love," said Karolina Joynathsing, Director of Business Development at Amazon Music. The integration is rolling out now and will appear in Amazon Music’s iOS and Android apps this spring.