Samsung just launched its 2026 Frame Pro and OLED TVs, and you can order them now. This lineup offers new features, some price cuts, and sizes that should appeal to both art fans and gamers.

The Frame Pro Gets More Accessible

Samsung’s Frame Pro series, known for blending art and high-end TV tech, is returning with a notable price drop. Last year, the 65-inch model launched at $2,199, but the 2026 version starts at $1,999.99. The 75-inch and 85-inch models also saw price cuts, now $2,799.99 and $3,999.99 respectively. A new 55-inch Frame Pro enters the lineup, though pricing for that size hasn’t been announced yet.

The Frame Pro is distinguished from Samsung’s regular Frame TVs by its Neo QLED panel that offers better backlighting and the Wireless One Connect Box, which keeps cables hidden for a cleaner look. This year, the 2026 Frame Pro maintains those perks, including a glare-free screen and a refresh rate that can hit 144Hz—or 240Hz when connected to a PC for gaming.

One key upgrade is a Micro HDMI port supporting eARC, which means improved audio quality for sound bars and home theater setups. Samsung also added built-in back stoppers—tiny legs that let the TV be propped out from the wall to access ports without unmounting the screen. Unlike the regular Frame, which now integrates cable connections into the TV itself, the Frame Pro sticks with the wireless One Connect Box for inputs.

OLED Lineup Expands With New Designs and Features

Samsung’s OLED selection for 2026 includes the flagship S95H series, plus the mid-tier S90H and entry-level S85H models. The S95H stands out with its "FloatLayer Design," featuring a metal bezel frame that creates a floating effect when mounted flush to the wall.

It’s the first Samsung OLED TV to support art from Samsung’s Art Store, bridging the gap between their OLED and Frame models.

The S95H comes in four sizes: 55-inch ($2,499.99), 65-inch ($3,399.99), 77-inch ($4,499.99), and 83-inch ($6,499.99). It also includes Samsung’s OLED HDR Pro tech, promising brighter images than last year’s S95F, along with a glare-free coating to reduce reflections.

Both the S95H and S90H OLEDs support gaming features like NVIDIA G-Sync and AMD FreeSync Premium Pro to reduce stuttering and tearing. Samsung’s NQ4 AI Gen 3 Processor handles upscaling to 4K and other AI-driven enhancements. The S90H starts at $1,399.99 for a 42-inch model and climbs to $5,299.99 for 83 inches, while the S85H starts at $1,199.99 for 48 inches and goes up to $4,499.99 for the largest size.

Availability and Pricing Details

Most of Samsung’s 2026 Frame Pro models are available to order now from Samsung and other retailers. The 65-inch model goes for $2,000, the 75-inch $2,800, and the 85-inch $4,000. Pricing and availability for the 55-inch Frame Pro and the regular Frame’s 2026 versions haven’t been revealed yet.

All of Samsung’s new OLED TVs are also up for grabs. The S95H starts at $2,500 for 55 inches, moving up to $6,500 for the largest 83-inch model. The mid-tier S90H covers a broad price range from $1,400 to $5,300, while the budget-friendly S85H spans $1,200 to $4,500 depending on size.

By adding smaller 42- and 48-inch models, Samsung is clearly targeting buyers who want OLED quality but don’t have much room or cash to spare. At the same time, the metal bezel and wall-mount design of the S95H aim to attract enthusiasts who want their TVs to double as art displays.

What This Means for TV Buyers

The Frame Pro’s price cuts could make it more appealing to buyers who want a premium look with fewer cables. Adding a 55-inch option broadens the lineup, making it easier to find a size that fits smaller rooms or tighter budgets.

Samsung is pushing further into the OLED market, where it competes with LG and Sony. The new S95H’s art-inspired design and bright HDR promise to stand out, especially for those who want a TV that looks good on the wall even when it’s off.

Gamers get a boost from updated refresh rates and adaptive sync support, which is crucial for smooth gameplay on a big screen. AI-powered upscaling should also improve the viewing experience for lower-resolution content.

Samsung seems focused on making TVs that double as stylish décor without sacrificing performance. Only time will tell if buyers choose Samsung over its rivals.

Samsung’s 2026 Frame Pro and OLED TVs offer a mix of design upgrades, price tweaks, and new sizes that could shake up the premium TV market this year.