LG's budget B5 OLED sets have plunged in price this week.

Deep discounts on two sizes

Don't sleep on this — deals like this are rare, so check availability now. The 48-inch LG B5 OLED is currently priced at $599.99 at Best Buy — that's $700 off the usual price. And the 55-inch B5 is going for $799.99 at Amazon, Best Buy and LG's online store, matching its all-time low and the same $700 markdown.

At these prices, OLED is suddenly affordable for many buyers who once thought it was out of reach. For shoppers who've been holding out because OLED used to mean four-figure prices, this sale offers a very clear entry point.

What you get for the money

The B5 is billed as LG's budget OLED option. John Higgins, an AV reviewer, found the television delivers accurate, realistic color and the deep black levels OLED is known for. It's not the brightest model in LG's lineup — higher-end OLEDs push brighter output — but the B5 still produces punchy contrast and wide viewing angles that keep the picture looking good from off-center seats.

That's exactly why lots of people pick OLED over LED-backlit LCDs: truer blacks and stronger contrast. Blacks look truly black, contrast between dark and bright areas is strong, and colors feel natural rather than exaggerated.

The panel runs at 120Hz, so motion is handled smoothly. Higgins noted that while the B5 doesn't include the faster refresh modes that premium LG sets offer, the 120Hz refresh keeps sports and action movies feeling fluid. Gamers will appreciate that as well.

Ports, formats and smart features

LG packed the B5 with modern connectivity. It includes four HDMI 2.1 ports for hooking up the newest consoles and accessories. That means owners can expect support for features like higher frame rates and variable refresh rate when paired with compatible devices.

The set supports Dolby Vision for high dynamic range video and Dolby Atmos for multi-dimensional audio, giving compatible content a wider sound and picture palette.

WebOS powers the smart TV experience, putting Netflix, Hulu, Disney Plus and other streaming services within a few clicks. The set also works with Amazon Alexa for voice control. And if you prefer to stream from a phone or tablet, the B5 supports Apple AirPlay 2 and Google Cast for quick casting to the big screen.

Who should consider buying now

If you want OLED quality for less money, this is an easy yes. The 48-inch model fits smaller living rooms, bedrooms or home offices, while the 55-inch gives more immersive viewing for main living areas. For first-time OLED buyers, the B5 hits the right mix of picture quality and price.

That said, buyers who need extreme brightness for well-lit rooms or who want premium gaming features may still prefer higher-end LG models. Those pricier TVs push peak brightness higher and sometimes offer extra gaming-oriented settings.

But not everyone needs that level of performance.

Practical buying tips

Low prices like this tend to move inventory fast, so stock can disappear quickly. If you're shopping for the 48-inch set at Best Buy or the 55-inch at Amazon, act quickly — the markdowns have matched historic lows before and didn't last long. Check return policies and any bundled warranty or protection plans; spending a little more on coverage can matter with OLED screens, which can be expensive to repair out of warranty.

Also look at your room's lighting and seating. OLED's strengths show best in darker rooms where deep blacks and contrast are visible. But the B5's wide viewing angles make it a good pick when viewers don't all sit directly in front of the TV.

How this fits in the market

OLED TVs have been spreading downmarket in recent years, and the B5 is a clear example of that trend. Manufacturers are bringing OLED into lower price tiers while keeping the core traits buyers want: true black levels, wide viewing angles and accurate color. The B5 doesn't chase every headline feature, but it focuses on the essentials most viewers notice every day.

With the $700 markdown on these models, the B5 is now among the cheapest OLED options from a mainstream brand — if you want OLED on a budget, this is a solid pick. For many shoppers, that trade-off — giving up some brightness and a few premium extras — makes sense for the savings.

Final considerations before checkout

Make sure the TV will fit where you want it. Measure your intended wall or stand area and compare it to the B5's footprint, and check that your sound setup will work with the TV's built-in audio or Dolby Atmos pass-through. If you plan to use a next-gen console, confirm your HDMI cable and external devices support HDMI 2.1 features you care about.

Still, for sheer price-to-performance, the B5 is tough to beat right now. Retailers including Best Buy and Amazon are listing both sizes at steep discounts. If you've been waiting for a sale, now's the time — supplies could run out quickly.

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The 48-inch LG B5 is $599.99 at Best Buy, and the 55-inch is $799.99 at Amazon, Best Buy and LG — each model $700 off.